Magic

Magic Cleaning Products is a trusted Australian brand dedicated to developing effective, environmentally responsible cleaning and surface care solutions. With a heritage dating back to 1979, the brand was founded on innovation, performance, and a commitment to creating products that deliver real results.

The journey began when Don, the founder's brother-in-law, sought a solution for restoring rusty solid hotplates. The success of that original formulation, now known as Magic Hotplate Restorer, laid the foundation for a growing range of specialised cleaning and surface protection products.

Magic Cleaning Products continues to build on the vision of its founder, Dr. Lakeland, a respected metallurgist and lecturer whose passion was to develop practical, non-toxic products that genuinely work. His dedication to quality, innovation, and customer satisfaction remains at the core of the brand today.

For wholesale partners, Magic offers a proven range of high-performance products supported by decades of industry expertise, strong customer loyalty, and a reputation for delivering reliable cleaning solutions across household, commercial, and specialty markets.

Proudly Australian Owned & Made

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